As of the time of writing at the highest level the CTO overlooks the two major parts of the engineering organization: platform and data.

Modash platform engineering structure

Platform itself is split into three teams - CRM, Discovery and Monitoring.

Modash platform engineering structure

Each team contains a team lead, product designer and several++ senior product engineers.

Modash platform engineering structure

Growth, creator, payments, ops and customer data analytics are tangent to the platform team but don't have a fully fledged team structure. The function of these mini teams is to support and connect to other business functions like marketing and finance.

Modash platform engineering structure

Growth is a single person team working on SEO projects such as the Modash engagement rate calculator and various types of influencer search

Modash platform engineering structure

Creator and payments live under the monitoring wing and do the work related to affiliates and getting creators paid.

Modash platform engineering structure

While each team has a product designer a dedicated designer works on higher scope things like the UI component design system and 3D renders for use in marketing.

Modash platform engineering structure

Each platform team loosely follows some kind of sprint/kanban type of project management.

Modash platform engineering structure

A team is responsible for some part of the platform system, some responsibilities or domains overlap a bit.

Modash platform engineering structure Modash platform engineering structure Modash platform engineering structure Modash platform engineering structure

The platform team mostly works inside a single mono repo setup where all of the services and apps are being developed for the marketer.modash.io application.

Modash platform engineering structure

The high level overview omits details such as DX initiatives, Devops, engineering knowledge organization, tech talks, core-ui libraries and so on. These cross the boundaries between different teams and sometimes involve the wider engineering organization collaboration.

Modash platform engineering structure